Tag Archives: media coverage

K-9 Tactical Demonstration Held June 27

9 Jul

Petland Overland Park hosted the first annual NPCA fundraiser for Officer Callahan and his partner, “Max” of the Kansas City, Kansas Police Department on June 27. The family event included seek and find missions and attack strategies. Donations made at the event were matched by Petland owners Janice, Thomas and Aaron Roffman in order to raise the $2,000 necessary to send “Max” and Officer Callahan to the National Police Canine Association in Newcastle, Delaware for advanced training and recertification.

Jack & Caril Duncan

Jack & Caril Duncan

Sal Vitale, Jordan Savage, Rita Fisher

Sal Vitale, Jordan Savage, Rita Fisher

Malinda Weber and “Caser”; a retired police dog

Malinda Weber and “Caser”; a retired police dog

Janice, Thomas and Aaron Roffman

Janice, Thomas and Aaron Roffman

(L)Officer Callahan and “Max (R)Officer Wilcox and “Rico” Both of Kansas City, Kansas Police Department

(L)Officer Callahan and “Max (R)Officer Wilcox and “Rico” Both of Kansas City, Kansas Police Department

Officer Callahan and “Rico” Showing strength and agility training

Officer Callahan and “Rico” Showing strength and agility training

Gavin Ruder, Sydney Ruder, Kelli Ruder, Cary Savage

Gavin Ruder, Sydney Ruder, Kelli Ruder, Cary Savage

5 Things You Can Do to Spark Media Interest

7 Jul

By Chris Crum – Mon, 07/06/2009 – 1:57pm.

Media Coverage Can Make For Great Promotion

A little extra attention never hurts, and if you can get some media coverage for your business, you can get a lot of extra exposure. This is generally free exposure, at that.

I can speak from first-hand experience on this matter, because I get companies and PR firms coming to SmallBusinessNewz (not to mentionWebProNews) all the time wanting some coverage. This is a perfectly legitimate way to go about marketing your business, but as one who writes the articles and has the ability to control coverage (to some extent), I can tell you, we just don’t have time to cover everyone, even if we wanted to. I suspect that other publications could say the same thing.

So what can you do to increase your chances of media coverage?

1. Do Something That’s Different

The best way to generate enough interest in your business for a publication to cover it is to simply do something that makes you stand out. Do something different. Something new. Something that isn’t just a rehashed version of something we’ve seen time and time again. If it is interesting enough to appeal to us, we figure there is reason to believe it will be interesting to readers as well.

If your business is doing something interesting that nobody else is doing, and its worth talking about it, the right publications will (in theory) be interested in talking about it. Again, time and resources can often enter the equation though.

Read The Full Story