Simple Is As Simple Does: The Risk Of Retweet

by MG Siegler on November 11, 2009                                                                         

Despite starting Blogger, Evan Williams rarely blogs. But yesterday, for the first time in several months, he decided to put the digital pen to the digital paper in order to lay out his thoughts for Twitter’s new Retweet functionality. It’s a great view into the mindset behind what is already becoming a controversial change.

Why is there so much controversy? The answer is simple — literally. When Twitter began, you could do one thing on it: Send a blurb about what you were doing in 140 characters or less. This led to an immediate outcry from a wide range of people who thought that it was just about the dumbest service in the world. Others saw the potential behind such a simple service, precisely because it was so simple, and history has proven time and time again that sometimes simple ideas can explode into the biggest ones.

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